Things That Don’t Inspire Confidence When Choosing An Enterprise-Level IT Security Suite:
1. An IT security company formed in Czechoslovakia as the last embers of Eastern Bloc Communism were burning out, and not in Silicon Valley (or even Silicon Roundabout).
2. An IT security company who’s annual Partner Conference was at Alton Towers in Staffordshire, just off the A52 at Ramshorn and not at the Wynn, Las Vegas.
Things That Will Inspire Confidence When Choosing An Enterprise-Level IT Security Suite:
Even though you’ve probably never heard of them, they are the market leader in combined B2B and B2C for antivirus by market share (37.5%) in Central and Eastern Europe and (although exact figures seem hard to come by) one of the biggest in the world.
But wait. There’s more.
The company is 30 years old, they employ 1,200 people all over the world, they operate in over 200 countries and they protect more than 110 million people every day.
They’re called ESET, so named for the Egyptian goddess of health (in Greek she was known as Isis) and they’re up there with some of the biggest names in tech and still, we bet you haven’t heard of them…
So this ESET You Speak Of, What Do They Actually Do?
In a nutshell, they detect and disable all known and emerging forms of malware. They have a range of security products including antivirus on your computer, multi-factor authentication and laptop encryption.
If you want to put it a little more Hollywood, paraphrasing Ezekiel 25:17, they ‘will strike down upon thee with great vengeance and furious anger at all stages of the cyber kill chain those who attempt to poison and destroy your laptop…’
Have a look at our ESET page on the website for a little more info about them.
Why Aren’t They A Household Name?
Well that’s a very good question, but it seems they’re not overly bothered.
‘For three decades we’ve been helping people to protect their digital worlds. From a small, dynamic company we’ve grown into a global brand with over 110 million users in 200 countries and territories. Many things have changed, but our core aspirations, philosophy and values remain the same – to help build a more secure digital world where everyone can truly Enjoy Safer Technology.’
Richard Marko, CEO, ESET
The company was formed in 1992, when Eastern Bloc Communism was in its death throes. The authors of antivirus software NOD, Miroslav Trnka and Peter Paško teamed up with Rudolf Hrubý and ESET was born.
In many ways, ESET are the antithesis of the huge Silicon Valley players who compete daily to see who can shout the loudest.
The company – which needs no external investment nor do they appear to have any designs on going public – is privately owned by a (now, presumably very wealthy) Slovakian family. One of the most interesting things about ESET is that they have made a conscious decision not to market themselves as ‘next gen’, nor do they use buzzwords like ‘AI’ or ‘machine learning’. The irony is that they do have very advanced engines that use machine learning. Instead they feel that these sorts of capabilities should be standard for all current leading Endpoint Security Vendors.
One of the elements that set ESET apart is that the company has a very active R&D department.
They review malware in minute detail, taking it apart, inspecting various components, researching authors of the malware to try and determine their motivations, capabilities and who they target to improve their protection against future, emerging and unknown threats.
They see this is as a critical part of delivering accuracy. They argue that these ‘fancy next-gen vendors’ have a high false-positive (non-malicious files being detected as malicious) rate as well as their engines being easier to get past for new strains of malware. This is because they simply use machine-learning and the algorithms are more predictable to the authors of the malware that ESETs own research-driven methodologies.
As at July 2018, they make the only product in the world ever to pass the magical threshold of 100 VB100 Awards by Virus Bulletin. Not bad going for a company you’ve never heard of…
ESET aren’t in this for the quick buck. They sit comfortably at the top table of the anti-virus and endpoint security business and are determined to stay there.
If you’re still in any doubt as to how good these guys are, take a look at their highly respected and award-winning IT security blog and don’t tell everyone but if you want a 30-day trial, drop us a line and we will send you a bespoke link.
Remember, they are trying to stay under the radar, so this is just between you and us, OK….
Have a good week.